Following its acquisition by MELB Holding SA, the Neuchâtel watch brand HAUTLENCE – known and celebrated for its innovative approach to displaying the time – has achieved very positive first results and is all set for a promising future.
Owned entirely by Georges-Henri Meylan's family holding company and led by Bill Muirhead, MELB Holding SA acquired HAUTLENCE (see attached press release and photo) in March with very clear objectives in mind: to revitalise and redevelop the brand. The shareholders' knowledge of watchmaking culture, their experience and network, combined with the intensive work carried out by Guillaume Tetu, Co-Founder and CEO of the brand, and his team, ensured that a clear strategy could be quickly defined and a medium-term vision put in place. This combination of strengths proved a rapid success. HAUTLENCE has already opened two highly prestigious points of sale: Westime in Los Angeles and Seddiqi in Dubai.
This dynamic was also behind the launch of a new collection this autumn, Avant-Garde HLRS. A sleek, powerful line born of an alchemy of contemporary universes, largely taking its inspiration from the curves and aesthetic codes of avant garde design. This achievement will be followed in 2013 with other launches, the first of which will be unveiled during the GTE (Geneva Time Exhibition) which HAUTLENCE will attend between the 20th and 24th January (open from 10:00 – 19:00), at Bâtiment des Forces Motrices, in the heart of Geneva.